Keeping up With Google’s Search Algorithm
Google takes over 200 factors into account when ranking your website. What’s more, the factors are constantly changing. The good news: many of the larger factors don’t change much and the ones that do are constantly being monitored by our SEO experts – keeping our clients ahead of the competition every step of the way.
Monthly SEO Guarantee
When you build your new website through the Blackstar Ads Frameworkⱽ³ and subscribe to our monthly SEO services, we guarantee we’ll show you a visible increase in rankings. We’re so confident in our service, we will refund up to 4 months of service if we are unsuccessful in demonstrating an improvement. This offer is only valid if your website hasn’t already been optimized for SEO in the past.
Monthly SEO Reporting
We take our Brampton SEO campaigns very seriously – that’s why we personally review your rankings report every month and summarize your progress in an email. Your rankings will shape the kind of visitors your website gets, which in turn shapes your business. We make it easy for you to understand what’s going on with your rankings and the impact it’s having on your website traffic.
Components of Brampton SEO
To outperform your competitors, you must first understand why they’re outranking your website. Our SEO software can analyze everything from your competitors’ targeted keywords to their inbound-link profile and everything in between. This information can help provide insight into keywords that may be useful for your business, as well as Brampton SEO strategies that will provide a competitive advantage.
Selecting the right keywords to target involves a combination of search volume research, competitive analysis, and business know-how. We can help you identify opportunities to rank well for keywords that will drive targeted traffic to your website. Keyword research can also help your company make decisions about website content, gain insights about regional search volume, and collect valuable information about competitors.
Content is one of the biggest factors in the Google ranking algorithm. We can help you get all the right content into your website without making it read like a novel. Not only do our writers specialize in building content for Brampton SEO, but we’ve also customized our Framework to accommodate additional SEO-rich content without adding paragraphs to the page!
Link signals and citations are two of the largest factors in Google’s ranking algorithm. Building the right inbound links can help your website rank on page #1, even in a competitive market. We have years of experience identifying and securing quality inbound links for our clients’ websites. More importantly, our process has been proven to work. Our Brampton SEO program has propelled many of our clients to first position on Google for some very competitive keywords!
Internal SEO refers to the process of optimizing the content and structure of your website (more specifically, specific landing pages within your website). There are many internal elements that factor in when optimizing your website; they include the following:
- The loading speed of your website
- The responsive structure of your website (how it resizes on smartphones and tablets and how the sizing compares to Google’s size guidelines)
- The content of your website (there are many on-page elements that factor in; these elements include your page title, H1 tag, URL, H2, H3 H4, meta description, alt tags, and several others)
- The design & marketing behind your website (although the design of your website doesn’t directly impact SEO, it does impact how users interact with your website, which, in turn, impacts your rankings)
External SEO refers to the process of developing the external factors that impact your rankings on search engines like Google. The biggest external factor is citations/inbound links to your website (not like from your website to other websites, but rather, links from other websites to your website). Higher quality links have a bigger impact on your rankings (Google generally likes links that are relevant to your website, as well as links that are high authority and local).
As a rule of thumb, monthly SEO plans range from $800/month all the way up to $3500+/month. The cost of monthly SEO is directly related to the keywords your website is targeting (how competitive the keywords are and the number of keywords and regions your website is targeting). If your website (and content) is built/written properly (for example websites built on the Brampton Framework) monthly SEO will generally take less time to deliver first-page results. Although some providers charge less, we strongly recommend looking at an SEO provider’s track record, reviews, and overall specialties before making your decision.
We usually recommend committing to monthly SEO for a minimum of 6 months. However, in most cases, significant results are accomplished in the first 3-4 months. If the internal content is written and optimized by us, page-one results can be accomplished much faster.
It is also important to remember that the history of your website plays a role. If you’ve been ranked on page #2 or page #3 for the last year or two and you’ve had your website active for the last three years, you will generally have quicker results than an SEO campaign performed on a website built on a brand-new domain. You can see some of our clients’ results for Edmonton SEO here!